Nutrition
What a dog eats every day adds up.
Treats are a small part of what a dog eats, but they're the part most owners never read. A dog on two or three treats a day is getting through a couple of hundred grams of them a week, so what's in them matters more than the word "treat" suggests.
Every Pudel cut is chosen for what it is, not just what it tastes like. Liver, naturally rich in vitamin A and iron. Hearts, naturally rich in taurine. Feet and tendon, the connective tissue, with a chew that takes real work. Below is every cut in the range, what it is, and why it's here.
Every Pudel cut is chosen for what it is, not just what it tastes like. Liver, naturally rich in vitamin A and iron. Hearts, naturally rich in taurine. Feet and tendon, the connective tissue, with a chew that takes real work. Below is every cut in the range, what it is, and why it's here.
The standard
One rule, whatever we make.
Everything we make is listed, photographed and explained. Nothing sits behind a blend or a flavouring, and the same rule will apply to whatever we make next.
Every cut
What it is, and why it's in.
OrganSoft, rich, training-size. A little goes a long way.
Chicken HeartNaturally rich in taurine More Close
Sourced from Australian farms
What it isA lean organ meat and one of the richest natural sources of taurine.
Why it's inTaurine is an amino acid found in muscle and organ meat, and heart is packed with it. Hearts are also lean, single-bite sized, and most dogs find them hard to ignore.
Suitable forAll breeds from 12 weeks. Soft enough for puppies and senior dogs. Organ meat is rich, so feed in moderation within the 10% treat rule.
Chicken LiverB vitamins and iron More Close
Sourced from Australian farms
What it isOrgan-meat nutrition in a lighter protein, with B vitamins, iron and vitamin A.
Why it's inThe nutrient density of liver without the richness of red meat. A strong choice for smaller dogs and lighter feeders.
Suitable forAll breeds from 12 weeks. Soft enough for puppies and senior dogs. Liver is rich, so keep it to a few small pieces a day inside the 10% rule.
Beef Lung CrispLight, low-fat crisp More Close
Sourced from Australian farms
What it isAiry texture, dense protein, very little fat.
Why it's inFor dogs watching their weight, and dogs who'd rather not know they are. Breaks cleanly into training-size pieces.
Suitable forAll breeds from 12 weeks. An easy first treat for puppies, and gentle on senior mouths.
Beef LiverVitamin A, copper and B12 More Close
Sourced from Australian farms
What it isComplete protein, naturally rich in vitamin A, copper and B12.
Why it's inThe classic training treat for good reason: rich, soft, and dogs will do almost anything for it. Rich enough that a little is plenty.
Suitable forAll breeds from 12 weeks. Soft enough for puppies and senior dogs. Liver is rich, so keep it to a few small pieces a day inside the 10% rule.
Kangaroo Lung CrispLight and low in fat More Close
Wild-harvested in Australia
What it isAn airy, low-fat crisp that's high in protein.
Why it's inThe light option for seniors, for dogs watching their weight, and for training sessions where the treats add up. Snaps into small pieces.
Suitable forAll breeds from 12 weeks. An easy first treat for puppies, and gentle on senior mouths.
Kangaroo LiverVitamin A, B12 and iron More Close
Wild-harvested in Australia
What it isOne of the most nutrient-dense organ meats, naturally rich in vitamin A, B12 and iron.
Why it's inLiver carries more vitamin A per gram than almost anything else a dog eats, plus B12 and iron. That richness is why a little goes a long way.
Suitable forAll breeds from 12 weeks. Soft enough for puppies and senior dogs. Liver is rich, so keep it to a few small pieces a day inside the 10% rule.
MuscleLean, everyday, tears to size.
Chicken Breast Jerky TenderloinsLean everyday protein More Close
Sourced from Australian farms
What it isLow in fat and high in protein, with nothing else in the bag.
Why it's inThe everyday workhorse. Lean and plain, and a taste almost no dog says no to.
Suitable forAll breeds from 12 weeks. Tear into smaller pieces for small dogs and puppies, and size pieces so they can't be swallowed whole.
Beef Jerky NaturalIron-rich everyday protein More Close
Sourced from Australian farms
What it isAustralian beef, naturally dried and a natural source of iron, zinc and B12.
Why it's inA straightforward, satisfying chew of real muscle meat. Nothing to decode: beef, dried.
Suitable forAll breeds from 12 weeks. Tear into smaller pieces for small dogs and puppies, and size pieces so they can't be swallowed whole.
Kangaroo Jerky NaturalLean red-meat protein More Close
Wild-harvested in Australia
What it isOne of the leanest red meats there is, high in protein and a natural source of zinc and B vitamins.
Why it's inAll the reward value of red meat with very little fat. A straightforward cut of muscle meat, dried slowly.
Suitable forAll breeds from 12 weeks. Tear into smaller pieces for small dogs and puppies, and size pieces so they can't be swallowed whole.
Connective tissue & chewsNaturally rich in collagen. Adult teeth in.
Beef TendonsThe serious chew More Close
Sourced from Australian farms
What it isThe Achilles tendon, a single dense band of connective tissue, naturally dried whole.
Why it's inPower chewers need a chew that lasts. Tendon is naturally rich in collagen, and the long chewing action gives the jaw real work.
Suitable forMedium to large adult dogs and determined chewers. Supervise, size the chew to the dog, and take away any piece small enough to swallow whole. Not for puppies still on soft treats.
Goat Horn LargeThe big one More Close
Sourced from Australian farms
What it isA full-size horn for big dogs and serious jaws.
Why it's inNo rawhide and no cooked bone, just a single natural horn that lasts. The large size gives a big dog something it cannot get its whole mouth around. For adult power chewers: supervise, and retire it when it wears small.
Suitable forDetermined adult chewers with their adult teeth in. Very hard chews can crack teeth, so supervise, take away worn or small ends, and skip them for dogs with dental disease or a history of broken teeth.
Goat Horn MediumThe one to start on More Close
Sourced from Australian farms
What it isA whole horn in the size most dogs get on with.
Why it's inNo rawhide and no cooked bone, just a single natural horn that lasts. The middle size suits most adult chewers, which is why it is the one to try first. For adult power chewers: supervise, and retire it when it wears small.
Suitable forDetermined adult chewers with their adult teeth in. Very hard chews can crack teeth, so supervise, take away worn or small ends, and skip them for dogs with dental disease or a history of broken teeth.
Goat Horn ButtThe dense one More Close
Sourced from Australian farms
What it isThe solid base of the horn, the densest piece and the slowest to wear down.
Why it's inNo rawhide and no cooked bone, just a single natural horn that lasts. The base is the densest part, so it is the one to reach for when a horn disappears too fast. For adult power chewers: supervise, and retire it when it wears small.
Suitable forDetermined adult chewers with their adult teeth in. Very hard chews can crack teeth, so supervise, take away worn or small ends, and skip them for dogs with dental disease or a history of broken teeth.
Beef BackstrapCollagen-rich long chew More Close
Sourced from Australian farms
What it isConnective tissue, naturally rich in collagen, dried into a long-lasting chew.
Why it's inCollagen-rich, and slow going. Teeth and jaw get the workout; you get a quiet hour.
Suitable forAdult dogs with their adult teeth in (usually from around six months). Best for moderate to strong chewers. Supervise, size the chew to the dog, and take away any piece small enough to swallow whole.
Kangaroo Tail TipsSlow chew, natural collagen More Close
Wild-harvested in Australia
What it isA naturally collagen-rich slow chew that keeps busy dogs busy.
Why it's inTail is connective tissue and cartilage, so it's naturally rich in collagen, and the slow work of a real chew gives a restless dog something to do.
Suitable forAdult dogs with their adult teeth in (usually from around six months). Best for moderate to strong chewers. Bone-in, so it is for dogs that chew rather than gulp. Supervise, size the chew to the dog, and take away any piece small enough to swallow whole.
Kangaroo TendonCollagen-rich long chew More Close
Wild-harvested in Australia
What it isNaturally rich in collagen, with a long, deliberate chew.
Why it's inConnective tissue is where collagen lives. The slow work of a real chew gives the jaw a job and a restless dog something to do.
Suitable forAdult dogs with their adult teeth in (usually from around six months). Best for moderate to strong chewers. Supervise, size the chew to the dog, and take away any piece small enough to swallow whole.
Bone-inA proper crunch. Size to the dog, never feed cooked bones.
Duck FeetNovel protein, natural glucosamine More Close
Sourced from Australian farms
What it isGlucosamine and chondroitin in a protein many dogs haven't met before.
Why it's inA change of protein for dogs that rotate or react to the usual ones, with the same natural glucosamine and crunch as chicken feet.
Suitable forAdult dogs with their adult teeth in. Supervise, size the chew to the dog, and take away any piece small enough to swallow whole. Watch smaller dogs closely with whole pieces.
Chicken NecksCalcium and crunch More Close
Sourced from Australian farms
What it isDried whole, so it brings calcium, glucosamine and a proper crunch.
Why it's inDried bone content brings calcium and texture. As with any bone-in chew: supervise, and choose the right size for your dog.
Suitable forAdult dogs with their adult teeth in. Supervise, size the chew to the dog, and take away any piece small enough to swallow whole. Watch fast eaters closely. Naturally dried, and never cooked.
Chicken FeetNatural glucosamine and crunch More Close
Sourced from Australian farms
What it isA natural source of glucosamine and chondroitin, with a satisfying crunch.
Why it's inFeet are mostly skin, tendon and cartilage, the tissues glucosamine and chondroitin come from. The crunch slows a fast eater down.
Suitable forAdult dogs with their adult teeth in. Supervise, size the chew to the dog, and take away any piece small enough to swallow whole.
Made in Australia
From paddock to pouch.
Sourced from Australian farms and prepared in HACCP-accredited Australian facilities. Every part of the process stays on home soil.
Australian madeIngredients and manufacturing, both in Australia.
Single proteinWhatever's in the bag, you can read it.
How we dry itDrying removes moisture slowly, with gentle heat and time — not high-speed cooking, chemicals or smoke flavours.
FeedingA treat, not a meal. Keep all treats to about 10% of your dog's daily food, feed alongside their regular diet, and always provide fresh water.
Read the back of the bag
Most treats list a dozen things. Ours lists one.
A typical treat
Meat by-product mealWheat flourBrewers riceGlycerinPropylene glycolPotassium sorbateNatural smoke flavourCaramel colour
…and more you'd need to look up.Good questions
Asked, answered.
What's actually in the treats?
Read the bag. One protein, naturally dried, nothing added. Whatever's listed is the whole list.
How should I store the treats?
Reseal the pouch after opening and keep it somewhere cool and dry. No fridge needed. More on storing naturally dried treats.
Are they suitable for puppies?
The soft cuts (liver, lung crisp and jerky) suit puppies from 12 weeks, broken into small pieces. Save the dense chews and horns until their adult teeth are in, and always supervise.
How many can my dog have?
Treats are a reward, not a meal. Keep all treats to about 10% of your dog's daily food, and a little less for liver, which is rich. Feed alongside their regular diet with fresh water out. Here's the maths.